Ads & Tracking

HiRoad Ads & Tracking

We Use Common Tracking Technologies

We use various parties and partners for advertising, analytics, and other functions, including but not limited to, Google Analytics and Google Ad Services. We, along with our vendors, use several common tracking technologies on our website properties and in our mobile application to collect information about your computer or device. These may include browser cookies, local shared objects (such as "Flash" cookies), analytical tools, or other technologies. We use these tools to:

  • Acknowledge our customers and visitors.
  • Store your information if you are registered on our site.
  • Improve our websites, services, and functionality.
  • Better understand the interests of our customers and our website visitors.
  • Assist with marketing and serve you with advertising and other content in which we think you will be interested. To do so, we may observe your behaviors when you interact with us on our properties, like websites or emails, or on other websites we do not control. We may also use information about your browsing history or your current interaction with our website properties or mobile applications that we collect from you or obtain from vendors.
  • Perform analytics.
  • Prevent and investigate fraud.

You Can Control Cookies

Your browser may give you the ability to control or reject certain types of browser cookies. How you do so depends on the type of cookie. Browser cookies, which are stored in your browser, can be controlled (deleted or blocked) by using your browser settings. Local shared objects, such as the "Flash" cookies associated with Adobe Flash Player, are stored outside of your browser, elsewhere on your computing device. For more information on how to disable Flash cookies, please visit If you block cookies on your browser, certain website features may not work.

Our Ads May Be Served Based on Tracking

We may work with online advertising companies to show you relevant and useful ads including ads displayed on our website and the websites of other companies. These ads may be based on information collected by us or other parties (for example, when you register for a site). These ads may also be based on your activities on our website or on other websites. This is called "online behavioral advertising". Some companies that play a role in the online behavioral advertising process may have sufficient information to identify you.

To learn more about online behavioral advertising, visit the Digital Advertising Alliance's website.

You Can Limit Online Behavioral Advertising

HiRoad is committed to adhering to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. To limit online behavioral advertising by participating companies and to learn more, visit the opt out page.

Our site will, on some pages, cause your social network cookies to be transmitted to the social networks to which you belong, together with the "URL" of the HiRoad web page you are visiting. This happens because of the social network widgets we use on some web pages to make it easy for you to interact with social networks. Depending on the policies of the social networks to which you belong and your user settings with those services, your social network may be able to track your browsing history. This information may be shared with social networks even if you are unaware of the presence of the widget or do not "click" on the widget. For more information and to control the data you share with social networks, you should consult the privacy policies and documentation of the social networks to which you belong.

HiRoad is not responsible for, and does not endorse or approve, either implicitly or explicitly, the content of any third party sites hyperlinked from this page. HiRoad has no discretion to alter, update, or control the content on the hyperlinked, third party site. Access to third party sites is at the user's own risk, is being provided for informational purposes only and is not a solicitation to buy or sell any of the products which may be referenced on such third party sites.

Last updated August 2018 (HR-42-0-5500.1)